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Conflicting Global Perceptions around AI present Mixed Signals for Brands
Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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With King Set to Open Parliament, Pro-monarchy Sentiment Rises as Canadians Say It Differentiates Canada from U.S.
Generational divides and shifting attitudes show the monarchy gaining ground - but challenges remain, especially in Quebec.
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Canada 2025 Election Ipsos Polling
Your one-stop spot for Ipsos’ political public opinion and election polling.
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Leveraging Generational Analysis: Understanding generations begins with detangling three key effects
Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point
Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness.
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Is Your Business Truly Compliant? Insights to Enhance Customer Trust and Safeguard Your Business
Revisit our on demand webinar to hear how leading companies are transforming mystery shopping from a simple customer experience tool into a powerful compliance shield.
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Insurance: A CX Late Bloomer’s Guide to Success
Read more about how Canadian insurers can win the hearts and wallets of their customers.
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[WEBINAR] Is Your Business Truly Compliant? Insights to Enhance Customer Trust and Safeguard Your Business
Join us for an engaging webinar where we will demystify compliance measurement in today’s commercial environment.
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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Global attitudes to happiness and quality of life
The Ipsos Happiness Index finds people are happiest in India and the Netherlands. Canada ranks lower than the global average at 67%.