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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
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Educated Conjecture: An Ipsos Podcast
In this week's episode, we talk about how data from both restaurant guests and broader trends is influencing Tim Hortons’ evolving offer to Canadians
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Ipsos Answers Esomar’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
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Synthesio rebrands to Ipsos Synthesio, strengthening its position as a global leader in AI-enabled consumer intelligence
Synthesio, a social listening pioneer and AI-enabled consumer intelligence leader announced its new brand name, Ipsos Synthesio.
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Michelle Vangel to lead Ipsos Social Intelligence Analytics + Synthesio team in North America
Vangel will oversee the alignment of Synthesio, Ipsos’ pioneering consumer intelligence platform, with Social Intelligence Analytics, Ipsos’ market-leading social intelligence and analytics practice.
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Ipsos unveils twelfth annual Top 10 Most Influential Brands in Canada
In a turbulent year, despite taking a pounding in the stock market, Google, Amazon, and Apple take the top slots reflecting their resilience. Walmart moved up and Facebook moved down while PC Optimum, the only Canadian brand in the top ten came in at #8.
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New research: decoding internet fashion aesthetics
Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram
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[WEBINAR] How to Spot Unexpected Competitors and Brand Growth Opportunities
Join us on February 28 to hear tips for how to spot competitors, consumer signals, and commercial opportunities through the lens of social data.
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How much is too much? Nearly half of Canadians think gambling ads have gotten out of hand
Ipsos polling finds that Canadians are experiencing fatigue from gambling advertising.
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Researchers will move faster in 2023 with digital survey automation
How DIY surveys are delivering faster, more cost-effective consumer insights.