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Looking for an escape: Younger people more likely to say entertainment costs rose since COVID-19
A quarter of people globally say they’re spending more on electronics, books and movies.
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TV in a pandemic
Discover the results of a new study exploring Canadian’s TV viewing attitudes and behaviours.
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Misperceptions of How We Die: Canadians Underestimate Toll of Disease, Overestimate Death by Conflict, Terrorism and Violence
Canada Sixth Most Accurate in 32-Country Global Survey on Causes of Death
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When Lies Have Legs: Majority of Canadians (56%) Have Been Fooled By At Least Some Form of Fake or Outdated Content Online
Most (61%) Think Public Concern About “Fake News” is Excessive Yet Many Have Difficulty Deciphering What Constitutes Fact
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Fake News: A Global Epidemic Vast Majority (86%) of Online Global Citizens Have Been Exposed to it
With Most (86%) Admitting to Having Fallen Victim to It. Three-Quarters (78%) Are Concerned About Online Privacy & Majority (53%) Feels More Concerned About This, Compared to One Year Ago
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In Era of Fake News, Trust in Traditional News Sources Rebounding
But Millennials Continue to Challenge News Outlets as Majority (56%) Says Traditional News Sources are Becoming Less Relevant
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Ipsos Appoints SVP Julia Clark as NA Head of Marketing and Communications
A trusted brand protector and ambassador for our organization for over 15 years
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ThinkTV Ad Nation Canada
ThinkTV’s mission is simple: to help advertisers and agencies get the best out of the amazing medium that is television.
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Audiences or Programs?
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the U.S. television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.