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America’s reputation drops across the world
Only six months ago 52% of Canadians saw the US as a positive influencer; now only 19% feel the same.
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Understand the world's most influential consumers and business leaders
Ipsos Global Influentials provides actionable insights into the consumption and lifestyle habits of high-net-worth individuals and top executives.
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CMA Marketing Week: Most Loved Brands
Please join us for the unveiling of Ipsos’ 2025 Most Loved Brands Study.
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Liberals Lead over Conservatives in Week One of Campaign
Liberals Ahead in Seat-Rich Ontario, Quebec, and British Columbia
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March 2025: Consumer confidence down globally as three sub-indices decline significantly
Sentiment falls sharply among Latin American countries.
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Global attitudes to happiness and quality of life
The Ipsos Happiness Index finds people are happiest in India and the Netherlands. Canada ranks lower than the global average at 67%.
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[WEBINAR] From the Pandemic to the President: Canadians' Response to Crises
Join us live. This session will not be available on demand.
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Nuanced Nationalism: Buy Canadian By Generation
New findings from Ipsos suggest the "Buy Canadian" movement appears to be led predominantly by Baby Boomer Canadians, at least for now.
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Ipsos CSI Insurance 2024 Reveals Customer Satisfaction Growth and a Demand for Personalization
The industry's overall Net Promoter Score (NPS®) improved in 2024, indicating a heightened willingness to recommend insurers.
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Global attitudes to housing and house prices
The Ipsos Housing Monitor is a new 30-country study looking at how people perceive their own and their country’s housing situation, and the challenges facing both.