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Signals #3: Understanding the coronavirus crisis
The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
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London Ranks as the Top “City Brand.” Sydney Emerges in Second Place, while Paris Declines from First in 2017 to Third in 2020
London is the world’s top “City Brand”, with Sydney, Paris, New York, and Rome rounding out the top five, according to the people in ten countries surveyed for the Anholt-Ipsos City Brands Index.
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Nine in 10 (88%) Support Role for Armed Forces to Fight COVID-19
Canadians Support Assistance from Military to Help in Delivering Medical Supplies, Protecting Public Safety, and Using CFB Trenton as a Quarantine Point of Entry
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International Women’s Day 2020: Gender Equality at Work?
Women (32%) Less Likely than Men (54%) to Say Canadian Workplaces Treat Men and Women Equally
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Ipsos Update - March 2020
Welcome to March’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month our featured topics include Coronavirus, perceptions of death, creative advertising, and global trends in 2020.
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Mystery Calling: Dialing up your contact centre performance
Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.
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Battle of Market Forces: Convenience vs. Sustainability
In this case study, the author shares a personal shopping dilemma through the lens of a researcher dedicated to brand health.
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Global Trends 2020: Understanding Complexity
Download our latest report featuring global opinions, attitudes and behaviors around brands, technology, society, consumerism and much more.
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Ipsos announces ninth annual Top 10 Most Influential Brands in Canada
Google retains top spot for eighth year, Amazon and Facebook tie for 2nd, and Samsung re-enters the top 10.
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Renovation of Consumption Routines: Investing for Future Growth
Listen in as we share highlights from this year’s Canadian Consumption Habits and Attitudinal Trends study.