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Eight in Ten Canadians (82%) Say Keeping Up-to-Date on Vaccines is Important, but 27% Say It’s Not a Priority
Half of Parents (52%) Prioritize their Children’s Immunization Over Their Own
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Mind the gap: Why what a brand promises and what it delivers matter
Learn more about the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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British Columbians Frustrated by Lack of Housing Options
Three-Quarters (74%) Agree Lack of Options Keeping Prices/Rents High
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How Reaction Time Reveals What People Truly Want
View our on-demand webinar to learn more about DUEL and the wide variety of lottery & gaming specific cases for concept testing and idea screening.
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[WEBINAR] The Future of Snacking: Bite-Size Insights
Join us for a complimentary webinar featuring highlights from our Spring 2019 FIVE report, with new data exploring what Canadians eat and drink across all categories/brands, occasions and venues, both at home and away from home, reveal snacking consumption patterns and attitudinal traits driving behaviour today.
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Ontario Premier Ford’s Honeymoon in Rearview Mirror as Liberals (32%), PCs (30%) and NDP (29%) Locked in a Three-Way Tie
While Slim Majority (52%) Supports Cuts to Government Spending to Move Towards Balanced Budget, No Agreement on Where to Cut
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No More Freedom 55? Six in Ten (58%) Canadians Believe that Many Will Delay Their Retirement so they Can Afford Health Care
Seven in Ten (70%) Worry That Without Immediate Action on Health Care Canadians are Going to Have to Pay Out of Pocket for Services in the Future
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Nearly half (47%) of Canadians think racism is a serious problem in Canada today, down 22 points since 1992 (69%)
Even so, almost half (49%) admit to having racist thoughts.
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Eight in Ten (82%) Canadians Believe that Prescription Drugs Should be Covered for Everyone, Regardless of their Insurance Coverage
Canadians are Divided on Whether or Not They’d Pay More for Better or Quicker Healthcare Services
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[WEBINAR] A Future With Cannabis: Product Innovation Success Tips
When Canada legalized cannabis in October 2018, 78% of Canadians said that they thought cannabis consumption would increase.