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[EVENT] Empty Planet Book Launch & Reception
Ipsos is delighted to be hosting a cocktail reception to celebrate the launch of Empty Planet: The Shock of Global Population Decline (Penguin Random House Canada).
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Canadians Assess 2018 as Worse than 2017; Pessimism Continues into 2019
Only Six in Ten (61%) Say their Financial Situation is Good (-5 Points) as Canadians Expect to Spend More on Food, Housing and Health in 2019
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Canadian Families Becoming More Insular
Canadian Families Becoming More Insular as Poll Finds Time With Family Increasing While Connections with Neighbours and Community Decreasing. Canadians Have Had a Social Visit with Only 2 of Their Neighbours in the Last 6 Months; Know the Last Names of Only 3 of their Closest 10 Neighbours.
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Three Quarters (75%) Say Canada Needs to Do More to Address Climate Change
Most Canadians are a Long Way Off from Ditching their Gas-Guzzling Vehicles. Gas Would Have to Rise to $2.40/litre to Convince the Average Canadian to Switch to a more Fuel-Efficient Alternative
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Less than a Year Before Election, Trudeau Leads in the Best (and Worst) Traits
Liberals Lead on 5 of the Top-10 Issues, while Tories Lead on 3; Two Remain Undifferentiated
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Quebecers largely in favour of the electrification of transport, specifically for school buses
Latest survey conducted by Ipsos and The Lion Electric Co. shows Quebecers largely agree with positive impact of the electrification of transport, specifically for school buses, and even more so in the Greater Montréal Area
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Liberals Enter Election Year in the Driver’s Seat, But Tories Within Striking Distance
Liberals (38%) Have 5-Point Lead over Conservatives (33%), While NDP (18%), Bloc (4%) and Others (7%) Fall Behind
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[EVENT] Most Influential Brands: Truth & Tendencies
Join Ipsos, The Globe and Mail, along with the ACA and Publicis as we release the results of the 2018 Ipsos Most Influential Brands study.
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The Behavioral Science of Customer Experience
Behavioural science offers the right lens and tools to explore, measure and predict consumer behaviour.
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Will Canada’s cannabis market eat into holiday alcohol sales?
Featured in the recent Report on Business, Cannabis Professional Edition of The Globe and Mail, this article explores holiday consumption.