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What Gen Z and Their Friends Are Saying About Fashion - Insights From Social Data
From converging/emerging channels, COVID and supply chain disruption, to the rising impact of social media platforms, it’s never been more important to keep up with evolving consumer perceptions and demands.
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
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Introducing Synthesio’s Trend Discovery Engine: Topic Modeling
Topic Modeling is now available on the Synthesio platform.
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2022 CMA Awards
The Annual CMA Awards recognizes the best in Canadian marketing, including the top campaigns and marketers of the year.
We are delighted and honoured to have Ipsos’ Kyla Nicholls join the prestigious roster of judges for the 2022 Canadian Marketing Association Awards. -
Brand leaders share top tips for scaling social intelligence
Synthesio expert shares social intelligence program best practices and mistakes to avoid .
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Ipsos Update - July 2022
Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending.
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Getting It Right Podcast
Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.
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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives
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Exploring the CBD Drinks Market
Everyone has heard of CBD. It’s on the lips of college students, fifty-somethings, maybe even your parents, and it's (allegedly) making everyone feel much more relaxed.
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What’s trending in online fashion conversations
Social data reveals new insights about fashion trends, brands, and shoppers, especially the Gen Z.