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Remembrance Day 2020: Another Casualty of COVID-19?
Fewer Canadians Will Wear Poppies (-14 pts) Or Attend Remembrance Day Ceremonies (-13 pts) Compared to Last Year
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From unstructured data to intelligence
Read on as we examine the journey of social media data, from tech platforms to research solutions.
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Germany Retains Top “Nation Brand” Ranking, the UK and Canada Round Out the Top Three
U.K. moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. Canada ranks in third place for a second consecutive year.
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NDP Headed to Majority Government
NDP (51%, down 1) lead BC Liberals (34%, unchanged) and Greens (13%, up 2)
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Do Brands Have a Role in the 2020 Election?
Election day is quickly approaching and political campaigns are operating on overdrive. What should brands do?
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Digital Marketing Pulse 2020
Tune in for the latest familiarity and usage data, shifts in marketing spend, sources of education, and views of evolving trends.
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Nothing Changes in a No Change Election
NDP (52%, up 1) maintain 18-point lead over BC Liberals (34%, up 1)
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Study shows COVID-19 caused worst year in a decade for marketing agencies
Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before
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British Columbians are Not Looking for Change
NDP start campaign with 51% support among decided voters (BC Liberals 33%, BC Greens 12%)
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Canadians outline their Priorities for the Upcoming Throne Speech: Immediate Health Measures to Fight the Pandemic (33%) and Getting Canadians Back to Work (26%)
Rounding out the top 5 priorities are a plan to reduce the budget deficit (18%), putting together a universal basic income for all Canadians (17%) and reducing taxes (17%)