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One in Eight (13%) Canadians is Completely Undecided on How to Vote
Analysis Explores Who They Are, How They Feel, and What’s Important to Them
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Conservatives (35%, +3) Continue to Build Momentum and Slight National Lead Over Liberals (32%, +1) as NDP Surge Halts (21%, -2)
Tight Races in Quebec, Ontario and BC Continue, as well as key demographic segments
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Six in Ten (60%) Canadians See Racism as a Serious Problem Facing the Country
One-Quarter (24%) Report an Increase in Racism over Past Few Years
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Three Quarters (74%) Support Mandatory Vaccination for Public-Facing Workers; 65% Support Same for Return-To-Office
Lowering Income Taxes (39%) and Addressing Affordability (37%) Top Priorities for Canadians for Post-Pandemic Recovery
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Liberals (31%, -2) and Conservatives (32%, unchanged) Remain Neck and Neck in Tight Election Campaign as NDP Gains Steam
Close Races Remain in Key Battlegrounds of Ontario, BC and Quebec
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Canadians Divided When it Comes to Canada’s Future Economic Direction
Balancing the budget, lowering taxes, or investing in government programs all have public support
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Singh Emerges as Most Likeable Leader; Negative Perceptions Highest for Trudeau
While O’Toole trending more negative (49%) than positive (28%), one in four still making their mind up about Tory Leader
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Election Race Tightens as Liberal Campaign Stalls
Conservatives (32%, +1) and NDP (21%, +1) cut into Liberal Lead (33%, -3 pts); Liberals Lose Lead in Battleground Ontario