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The Most Influential Brands in Canada, 2021
While Google is everyone’s Most Influential Brand in Canada, this year’s report identifies some differences across generations.
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Ipsos announces eleventh annual Top 10 Most Influential Brands in Canada
As the study enters a new decade, Google, Amazon, YouTube, Apple and Facebook retain their spots in the top 5; Microsoft and Canadian-grown PC Optimum climb up to 6 and 9, respectively.
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How Brands Rely on Innovative Packaging to Reduce Plastic Waste
We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.
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Mental Illness now Considered by More Canadians as a Disability
Burnout, increased workload and financial protection if sick with COVID-19 among top stressors.
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Conquering Complexity: The ongoing revolution in oncology biomarker testing
The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalized medicine now well-entrenched in the treatment paradigm.
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Willing to Share? Three Quarters Think Canadian Government Should Donate Vaccines to Developing Countries
Three in Ten Support Spending More to Purchase Vaccines for Developing Nations
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Taking Real Steps to Address Climate Change
We share insights to help brands understand how consumers think of and act upon sustainability initiatives.
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Insight Out: An Ipsos Podcast
A monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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Up Close and Personal: Humanizing Omnichannel
Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.
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Finances, Forecasts and Fireworks: Four in Ten (41%) Canadians are Hailing in the New Year with a Resolution about their Financial Wellbeing
Almost Half (48%) are Determined to Pay Off Their Debts Despite Inflationary Pressures, But Are Equally Concerned About the Price of Groceries and Food