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Ipsos Reid and Reader's Digest Release Annual Trusted Brand(TM) Survey
Canadians Continue to Remain Loyal to Brands They Trust Most
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Rallying Harper Tories (35%) Break Stalemate and Shoot to Early 2015 Lead Over Liberals (31%) and NDP (24%)
Trudeau Grits Falter as Ontario, Quebec Show a Turn Towards Tories
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One in Three (32%) Canadians Will Have Healthy Living New Year's Resolutions for 2015
Biggest Challenges to Healthy Lifestyle are Managing Cravings, Staying on Track During Special Occasion and Staying Motivated
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Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
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Three in Ten (28%) Canadians Can't Confirm Canada's Confederation Year
Most Plan on Attending a Canada 150 Event as Many See it as One of Canada's Defining Moments
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Canadians Say 2014 was a Slight Improvement over 2013, Optimistic Things Will Be Better in 2015
Saskatchewan/Manitoba Most Likely to Say 2014 was a Good Year, Atlantic Canadians Most Optimistic for 2015, Quebec Worst on Both Accounts