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What is Loyalty Without Choice?
In this installment of Simply Loyal - a regular column focused on understanding why people are at risk of switching brands/suppliers and what to do about it in simple, practical terms - we respond to a questioned posed by a reader about what her company should be doing to measure and manage loyalty under conditions of being a monopoly. The specific business is to provide training programs for employees of other organizations.
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Tories Breaking Out Of Stalemate
Tories (39%) Open 10-Point Lead Over Grits (29%) Nationally,
Improved Showing in Quebec from Earlier This Year -
Eight in Ten (78%) Canadians Don't Know When They've Purchased a Counterfeit Item
Six in Ten (68%) Agree that Canadian Deal-Seekers May Not Get What they Bargained For Due to Increased
Availability of Counterfeit Goods -
Rating Possible BC Liberal Leadership Contenders
Dianne Watts and Carole Taylor are Early Public Favourites
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Ipsos in Canada Measures a Decade of Insight and Understanding
Market Research Brand Celebrates Ten Years of Business in Canada
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Four in Ten (37%) Canadian Adults Say They Don't Always Wear a Life Jacket When on a Boat in the Water
Majority (51%) of Those Aged 18 to 34 Admit They Don't
Always Wear a Life Jacket -
Eight in Ten (78%) Agree It's Important for Canada to Have a Team at the 2014 FIFA World Cup (TM)
Despite Being a Nation of Immigrants, Most (86%) Say if Canada Had a Team in the FIFA World Cup(TM), They'd Cheer First
and Foremost for Canada -
Two Thirds (65%) of Canadians `Agree' Hosting the G-20 Summit and the Security Involved Has Prepared Toronto for Hosting the Pan-Am Games
But Six in Ten (59%) are Less Supportive of Hosting the Games after Hearing about Security Costs for the G-20 Summit