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[WEBINAR] Brand Building With New Canadians
At Ipsos, we give businesses, governments, and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all.
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Ipsos launches Non-Interventional Studies (NIS) Centre of Expertise
The new NIS Centre of Expertise, part of Ipsos’ global healthcare business, consolidates Ipsos’ extensive capabilities in real world evidence, an area of increasing priority for healthcare companies.
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Logjam in Federal Vote Support Breaks to Advantage of Conservatives
Tory Support Growing (37%, +4 pts) at the Expense of Liberals (32%, -1 pt) and NDP (16%, - 2pts)
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Oncology: the disease, dynamics & challenges of market research
The oncology treatment landscape rarely stands still, and its constant evolution affects all those involved – from patients and their carers to cancer treaters to the companies who manufacture and market treatments.
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Dare to be a TikTok MISFIT
The quality of creativity in advertising remains a timeless factor influencing its effectiveness, and this holds true on TikTok as well. Read our TikTok case study.
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Pride in Being Canadian Increasing (21%) and Decreasing (21%) in Equal Measure
Younger Canadians, especially Millennials, are more conflicted about feeling proud to be Canadian compared to older generations, who’s feelings haven’t changed much in the past 5 years
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LGBT+ Pride 2023 Survey Insights
Watch our on demand webinar to gain a better understanding of the profile, diversity, and acceptance of the LGBT+ population, and therefrom, opportunities to more authentically connect with this segment.
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Majority (60%) of Canadians not Familiar with Private Investments
One in Four (27%) Disagrees that their Financial Institution Gives them Access to Every Type of Investment Product they Want
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We need to talk about generations - Understanding generations
Explore our deep dive into generational and demographic analysis. Our experts unpack why current received wisdom around different generations can be misleading.
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June 2023 Global Consumer Confidence Index shows contrasting trends among the world’s largest economies
Sentiment down in the U.S. and Germany, but up in Britain and at a 10-year high in Brazil; Expectations index in Turkey plummets