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One in Five Canadians Say They May Never Be Comfortable Living Without Masks or Vaccine Mandates
Two in Three (65%) Say Governments Not Doing Enough to Get Us Back to Normal
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Half (52%) of Canadians Agree Government Should Enact a Tax on Unvaccinated People
Majority (67%) Agree Government Should Enact Further Restrictions on Unvaccinated People
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Taking Real Steps to Address Climate Change
We share insights to help brands understand how consumers think of and act upon sustainability initiatives.
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Two in Three (67%) Canadians Believe that a Fully Vaccinated Population Won’t be Enough to Stop the Spread of Omicron
Two in Three (68%) Support Mandatory Vaccination for Eligible Canadians, but Majority (56%) also Concerned about Potential Long-Term Effects of Taking Booster Shots and How Many Will be Needed
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Canadians Give Middling Approval Ratings to First Minsters in Response to Omicron
Support for Lockdowns Declines (-5) to 52% as Most (89%) Support Emergency Investment in Hospitals to Increase Capacity and Restart Elective Procedures
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MNP Debt Index Reaches Lowest Level Recorded, Weighed Down by Concerns over Omicron, Renewed Lockdowns, Rising Inflation
Canadian Households Show Weakened Optimism in Financial Future, Even If Financial Situation Unchanged Over Past Few Months
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Insight Out: An Ipsos Podcast
A monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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Canadians Among Least Likely to Believe Artificial Intelligence Will Make Their Lives Better
Ipsos Survey for World Economic Forum Reveals Canadians Less Knowledgeable and More Nervous about AI than Citizens of Most Other Countries
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Opinions about AI vary depending on countries’ level of economic development
Ipsos survey for the World Economic Forum unveils mix of positive feelings and concerns about AI’s impact on people’s lives.
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2022
Canadians Continue to Buy from Companies They Trust More (92%), Though Importance of Price Not Far Behind