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34% of Canadians believe the development of AI technologies is a bad thing; 30% think it’s good
Four in ten Canadians have used AI technologies in the past three months, while over half have not
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Kidney Health Awareness Improves: A Continued Call for Increased Engagement. Fifty-five percent of Canadians say they know nothing about kidney disease, a 4% improvement from 2022 (59%).
Men’s lack awareness of kidney health risks has also significantly improved, dropping from 67% in 2022 to 57% in 2024.
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39% of Canadians (+10) will spend less on holiday gifts this year; 58% of them say it’s because of rising everyday costs
40% of Canadians plan to spend the same on holiday gifts as last year, while only 11% will spend more.
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Liberal Party Attempts to Kickstart End of Year Recovery Have Fizzled. Poilievre Leads Trudeau on Who is Best Able to Deal With Trump
Liberal support has decreased by five points since September 2024 and is now on par with NDP support which has increased by five points over the same period.
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Canadians’ Travel Intentions Soften for 2025 Amid Economic Uncertainty
35% Intend to Take a Winter Vacation, Down 12 Points Year over Year; 60% will Travel at Some Point in 2025, Down 10 Points
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Canadian, and then Some: Landmark Study Maps the Multicultural Reality of Canadian Identity. 84% of Canadians are comfortable expressing their cultural identity while still feeling Canadian.
For the majority of Canadians their Canadian identity coexists alongside their cultural identity – it’s not about one or the other.
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[SERIES RECORDING] KEYS – The Year in Review
Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
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Budget Constraints Keep Canadians Homebound This Holiday Season
Financial Strains Affect Holiday Travel Plans
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Ipsos Predictions Survey 2025: Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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80% of Residents Support the Expansion of the Bruce Power Facility, With Four in Ten Saying They ‘Strongly Support’ Expansion
Seven in ten residents are aware of the proposal to explore nuclear expansion at the Bruce Power facility.