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Young Canadians More Trusting of Information on Social Media Than Other Generations
Nine in ten (91%) Canadian Boomers say social media makes it easier to spread misinformation.
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December 2022: Global consumer confidence is holding up
Expectations sub-index shows a slight uptick while Investment and Jobs sub-indices remain steady
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Strong Majority (77%) of Canadians Plan to Modify Their Holiday Spending This Year Due to Inflation
One third are less confident in making financial progress this year.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Financial Fears Mount as Most Canadians (86%, +3pts) Are Concerned Canada Will Face a Recession Within the Next Year
Concerns Over Interest Rates (+4), Gas Prices (+13), Putting Food on the Table (+9) and Job Loss (+9) Have Increased Significantly Since October
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Agency partnerships, audio marketing on the upswing in 2023, survey finds
One in four marketers have ‘fundamentally changed’ their digital strategy
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Ipsos appoints Cynthia Pachovski as CEO of Canada
Pachovski's exceptional track record made her the clear choice to lead as CEO and further grow Ipsos Canada in its pre-eminent place in Canadian market research.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Oncology: the power of holistic insights
Understanding why real-world treatment in oncology can be sub-optimal – and what can be done about it.