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Up Close and Personal: Humanizing Omnichannel
Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.
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Ipsos Update – January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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Canadians Remain Resilient: Despite the Roller Coaster of 2021, Most Canadians Have a Positive Outlook on their Personal Happiness, Health Closing Out the Year
However, Grocery (48%, +36), Housing (31%, +19) Costs Cited as Top Barriers to Financial Security, Up Significantly from Last Year
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Decoding the patient journey with social insights
Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.
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Finances, Forecasts and Fireworks: Four in Ten (41%) Canadians are Hailing in the New Year with a Resolution about their Financial Wellbeing
Almost Half (48%) are Determined to Pay Off Their Debts Despite Inflationary Pressures, But Are Equally Concerned About the Price of Groceries and Food
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Only Half (50%) of Canadians Currently Working from Home Say They Expect to Return to the Office Regularly in 2022
Most (88%) Say they’ve Enjoyed Working from Home More Often but 58% Miss Being with their Colleagues
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Politicians and Tech Giants Should Top Santa’s Naughty List while Healthcare Workers Make the Nice List, Say Canadians
Canadians at the top of both with Ryan Reynolds on the nice list, but Justin Trudeau naughtiest
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Despite the increase in extreme climate events, citizen mobilization for climate change is not growing
A key player in the energy sector on an international level that has committed to the goal of reaching carbon neutrality by 2050, EDF presents the findings of an opinion study of groundbreaking scope conducted for the 3rd consecutive year by Ipsos in 30 countries across five continents.
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Majority (56%) of Canadians Support Another Lockdown to Stop the Spread of Omicron
Eight in Ten Think Omicron Will Delay Return to Normal (82%) and Would Consider Cancelling Travel Plans if COVID-19 Got Worse (80%)
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Pandemic Paradox: Fewer Are in Debt Yet Many Are Concerned About Affordability
Compared to the pre-pandemic era, Canadians (aged 20-69, HHOLD income $40k+) Are A Little More Reluctant to Spend Money or Go into Debt During the Holiday Season