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Usability Tests

The general objective is to check a website or a mobile app by analyzing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analyzed.

Web Listening

Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.

Mobile

Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.

Consumer & Retail Audit

Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customized continuous retail audit projects.

One in Three (32%) Canadians Will Have Healthy Living New Year's Resolutions for 2015

Biggest Challenges to Healthy Lifestyle are Managing Cravings, Staying on Track During Special Occasion and Staying Motivated

Holiday Traditions on the Decline, but Canadians Emphatic it Remains the "Christmas Season" (73%), not "Holiday Season" (27%)

Just 28% of Canadians will Go to Church for Christmas

One Third (33%) of Canadians With a Financial Plan Indicate Plan is `In Their Head'

DIG360 - Ipsos Report: Black Friday buying in Canada plateaued in 2014

Those that shopped did most of their shopping in Canadian bricks and mortar stores. Overall engagement slipped; many are still browsing without finding something to buy. Harbinger of flat Holiday sales?

Liberals (34%) and Conservatives (33%) Tied Nationally as Battleground Ontario Shows Dead Heat at 37%

NDP (24%) Without Serious Traction

As House Resumes from Summer Break, Party Support Locked in Holding Pattern

Liberals (38%) Maintain 7-Point Lead over Conservatives (31%), NDP (23%), Bloc (5%) and Green (3%) Party Trail