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Capturing Cool in Western Canada
Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining `coolness' is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand's life itself. Recently, I presented research specifically conducted for the BC Marketing & Advertising industry on "What's Cool in the West". The presentation examined not only what is considered cool in Western Canada, but also, what brands can do in order to be cool. Findings showed that the perception of what's cool has changed, and while the pursuit of achieving this enviable status is oftentimes challenging, the endeavor can be simplified by some easy steps.
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Putting It All On The Table
As the world continues to evolve, so do our eating habits. A surge of new trends--from shrinking household sizes, to a focus on convenience and wellness, to widespread access to information--are impacting who we eat with, what we consume, when and where we eat, and of course, why we eat what we do.
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Canadians and their Views on Canadian Technology Innovation
A special report prepared for Global News
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Large Majority (89%) of Ontarians Oppose Introduction of Municipal Land-Transfer Tax in their Region
Majority (65%) of Torontonians, Who Already Pay MLTT, Support Repeal
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End of an Era: For a Second Time, a Trudeau is Headed to 24 Sussex as Liberals Poised to Win Election
National Popular Vote among Decided Voters Shows Liberals (38%) ahead of Conservatives (31%), NDP (22%), Bloc (4%) and Green (4%)
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Most (84%) Canadians Continue to See Owning a Home as a Good Investment
Nearly Half (44%) of Prospective Homebuyers in Next Two Years are
First-Time Buyers