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One in Three Canadians (35%) Say Pandemic Has Impacted Their Savings and Retirement Plans
Majority (59%) Worried about Effect of COVID-19 on Savings; One in Three (35%) Admit to Needing Financial Advice Now More than Ever
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2021
Nine in Ten Canadians More Likely to Trust Companies that Take Steps to Protect Consumers from COVID-19 (86%); Tend to Buy from Companies They Trust More (92%)
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Conservative Vote Softens (29%, -3) as Liberals (36%, +1) Extend Lead into 2021
Support for Lockdowns is Widespread, but Nine in Ten (88%) Canadians See Double Standard for Politicians Who Impose Restrictions but Don’t Follow Them
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Nearly Half of Canadians (48%) Saw People Outside their Household Over the Holidays; Majority (61%) of them Gathered Indoors Without Masks
Despite Widespread Flouting of Pandemic Guidance, Most (95%) Think Their Actions Over the Holidays Did Not Contribute to Virus Spread; One in Ten (10%) Express Guilt over their Actions
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The power of research panels
Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights.
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Ipsos' Market Strategy & Understanding unit hires Ipsos alumna to lead Canadian team
Executive homecoming brings deep Canadian and global experience to advance Ipsos position as strategic insights and consulting leader
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Half of Canadians (52%) Say COVID-19 Hasn’t Brought Them Any Closer Together
Provincial identity strengthens: one in three don’t feel they have much in common with Canadians in other provinces
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Optimism About 2021 Depends Heavily on Perception of Resolving COVID19
Most Plan on Staying Close to Home, Likely to Avoid Travel and Events in First Half of Next Year
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Despite Pandemic, Canadians Close Out 2020 With Hardy Outlook on Health, Happiness, and Financial Situation
Challenges Nonetheless Await in New Year; 4 in 10 (37%) Report Issues with Mental Health, Addiction, or Alcohol
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One in Ten (9%) of Canadians Lost Their Jobs in 2020 (+2), Representing Almost 3 Million Adult Canadians
More Able to Afford Essentials Due to Anemic Spending on Entertainment and Travel, But Real Barriers to Financial Security Remain