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The Ipsos AI Monitor 2024
Is Artificial Intelligence a friend or a foe? In our latest report we explore changing attitudes towards usage of AI, where AI will have the biggest impact, and what a future with AI looks like.
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The new era of innovation
There's a new era of innovation, where humans and AI work in tandem, which promises a future filled with possibilities for creating extraordinary products that bring businesses even closer to consumers.
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Women feel they face societal barriers and biases in the workplace and supporting their unique health needs is a key driver in job satisfaction
Ipsos Public Affairs, in partnership with Sun Life, conducted groundbreaking research that amplifies the voices of women in the workforce, revealing their unique health needs and advocating for greater attention and support
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Majority (89%) of Canadians Would Want to Have Access to Athletic Therapy if They Got Injured and Think it Should be Added to the Options Available in Employer Health Insurance Plans (91%)
Almost all Canadians want health plans to cover a range of treatments and would want to have access to Athletic Therapy if they got injured.
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Canadians Support Protection of The LGBT+ Community, But Declining Support May Indicate a Step Back in Progress
12% in Canada identify as LGBT+, higher among Canadians under 35 (22%).
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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Trails and Outdoor Recreation in BC
A new online poll conducted on behalf of the Outdoor Recreation Council of BC shows that most British Columbians have participated in outdoor recreation in the past 12 months.
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Ipsos launches Strategy3 consulting practice in Canada; Veteran business leader Diane Ridgway-Cross to lead the offering
Taking the helm of Strategy3 in Canada is Diane Ridgway-Cross, who brings more than two decades of experience leading business strategy, growth, and communications.
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From Struggles to Success
Join us at the spectacular Corus office as senior marketers will share the experiences and challenges that they face in convincing top management of the importance and value of marketing.