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Huge Variation in Amount Non-Retired Canadians Believe They Need to Save for Their Financial Future ($427K in QC; $1.07M in BC)
Almost Half (46%) of Canadians Have No Plan for Building Their Nest Egg
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Canadians Assess 2018 as Worse than 2017; Pessimism Continues into 2019
Only Six in Ten (61%) Say their Financial Situation is Good (-5 Points) as Canadians Expect to Spend More on Food, Housing and Health in 2019
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Quebecers largely in favour of the electrification of transport, specifically for school buses
Latest survey conducted by Ipsos and The Lion Electric Co. shows Quebecers largely agree with positive impact of the electrification of transport, specifically for school buses, and even more so in the Greater Montréal Area
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[EVENT] Most Influential Brands: Truth & Tendencies
Join Ipsos, The Globe and Mail, along with the ACA and Publicis as we release the results of the 2018 Ipsos Most Influential Brands study.
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The Behavioral Science of Customer Experience
Behavioural science offers the right lens and tools to explore, measure and predict consumer behaviour.
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Will Canada’s cannabis market eat into holiday alcohol sales?
Featured in the recent Report on Business, Cannabis Professional Edition of The Globe and Mail, this article explores holiday consumption.
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Rethinking sweet
Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.
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Canadian Parents Have Important Role to Play in Educating Teenage Daughters about Internet Safety and Risk of Sex Trafficking, According to new Covenant House / Ipsos Survey
Improved Familiarity with Sex Trafficking and its Risks Can Lead to Safer Behaviour among Teenaged Girls
Teenage Girls More Likely to be Aware of Risky Behaviour and Avoid It When Parents are Aware of Child’s Social Media -
New global study: Today’s views that will shape tomorrow’s food
Ipsos’ What the Future report identifies the top trends for the future of food
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New Data Show the Changing Definitions of Food
Ipsos’ What the Future report identifies the top trends for the future of food