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Nearly Half (44%) of Canadians Are More Prepared for a Stormy Day Than a Financial Emergency
Six in Ten (62%) Check the Weather Daily Online or an App, while Fewer Bank Online (25%) or Monitor their Accounts (29%) Daily
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Distracted driving and fear of an accident among Canadian parents’ biggest concerns while driving
More than eight in ten (84%) are more concerned with vehicle safety now than before they had children
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On 100th Anniversary of the Armistice, Remembrance Day Attendance Set to Soar (39%, +10 Points)
Over a third (35%) of Canadians know someone who has served in an overseas mission in the last 20 years
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Behavioural Data in the Digital World
Discover insights to help you build a holistic digital marketing strategy that better integrates the entire customer journey into your marketing plans, and allows you to optimize your digital assets and SEO activities.
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[Event] The Digital Pulse
Join Ipsos for an exclusive and intimate presentation of our latest Digital Pulse research, presented by Steve Levy, COO of Ipsos Canada.
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Six in Ten (60%) Canadians say they Would be More Likely to Support a Political Party that Would Implement a National Diabetes Strategy
Eight in Ten (82%) Believe Diabetes Should be an Immediate Priority for the Government of Canada
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Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges
Across 24 countries, 28% of adults have started a business and 9% have started a charity or community group.
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Canadians Hungry for Digital
Digital pre-order foodservice sales in Canada is now almost $5 billion annually. Is your brand leveraging this channel appropriately?
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Six in Ten (63%) Teen Girls in Canada Are Concerned They May Experience War in Their Lifetime
Nine in Ten Agree Remembrance Day Should Focus on More Than Past Conflicts
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Public Perspectives: Does Advertising Reflect Reality for Canadians?
This report explores Canadian’s feelings towards advertising and it’s representation (or not) to self-image, gender equality and diversity.