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Consumption Culture Compass: Navigating Success in Times of Uncertainty and Change
Hear more about the macro forces behind our Consumption Culture Compass, including generational preferences and priorities for a more concise positioning of food and beverage brands.
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The power of hybrid communities
Our video series explores how hybrid communities enable a more holistic understanding of the human experiences.
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Meet Today’s Sustainability Consumer Segments
Revisit our on demand webinar to hear about Canada’s consumer segments and how best to appeal to them with sustainable offers.
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[WEBINAR] Consumption Culture Compass: Navigating Success in Times of Uncertainty and Change
Join us as we outline highlights from our macro forces investigation through the Consumption Culture Compass framework to navigate a successful 2024 path forward.
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Canadian parents take toothbrush time seriously, including on Halloween
Nine in ten (90%) Canadian parents have a toothbrushing routine with their children that they follow every night including before bed on Halloween.
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[WEBINAR] Meet Today's Sustainability Consumer Segments
Ipsos’ Naumi Haque, SVP and lead for the Ipsos Essentials program, will introduce the different segments of consumers and share how best to appeal to them with sustainable offers.
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Does your team have enough empathy?
Take our empathy quiz to assess how consumer and customer centered your organization is at the moment.
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Ipsos strengthens its position in the North America Automotive market by acquiring the New Vehicle Customer Study from InMoment
Ipsos, one of the largest market research companies in the world, announces the acquisition of the New Vehicle Customer Study (NVCS) – the largest and longest-running syndicated automotive program in North America from InMoment.
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Food & Beverage Trends Reports: Off the Shelf
Our series of trends reports help brands stay attuned to macroeconomic, societal and consumer forces to ensure that product strategies remain relevant to consumers' changing tastes.