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Is the Home Ownership Dream Dead? Half (50%) of Canadians Who Do Not Currently Own Their Home Are Unlikely to Buy One in the Future
Interest Rates, Affordability and Availability Represent Greatest Challenges to Home Ownership for Non-Homeowners
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Progressive Conservatives (41%) Knocking on Door of Second Majority in Ontario
The Battle for Official Opposition is Tight Between the NDP (25%) and Liberals (24%)
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Canadians’ Financial Confidence Dips While Inflation Continues to Climb
Six in ten (61%) state inflation has had a noticeable impact on their personal financial situation
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Canadians Looking for an Easier Vehicle Purchasing Experience
Interactions at the dealership a pain point with seven in ten saying they would prefer not to negotiate with commissioned salespeople
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Healthcare and Affordability Increasingly Top of Mind for Voters While COVID-19 Takes a Back Seat Entering Home Stretch of Campaign
NDP Leads on Healthcare, while Tories Cling to Narrow Lead on Affordability
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Ford Maintains Lead (40%, -1) as Best Premier Over Horwath (29%, -3) and Del Duca (22%, +1) With One Week Left in Ontario Election
As Unfavourable Impressions of the Party Leaders Rise, Over Half of Ontarians (56%, +1) Say They Wish There Were Different Party Leaders This Election
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The State of AI-enabled Consumer Intelligence
Listen in as Ipsos Synthesio’s Allen Bonde is joined by Forrester’s Brandon Purcell to discuss the state of AICI, and how the worlds of customer analytics and AI are colliding at an increasing pace.
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What Worries the World – May 2022
Inflation remains the top global worry after rising for tenth month in a row.
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Ballot-Box Bonus Likely for Progressive Conservatives as their Voters are Most Certain to Turn out, Most Committed to their Choice
Nearly Half (45%) Think Ford Tories Will Win Election, Fewer Believe Liberals (14%) or NDP (10%) Will Win While 32% Aren’t Sure
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When Awarding Government Security Contracts, Canadians Prioritize Fairness, Transparency and Price
Fair Hiring Practices to Promote Diversity and Inclusion and Ensuring Jobs for Veterans are Also Among the Priority List