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This Election is Far From Over: Turnout, Vote Switching, and Mixed Motives all Point to Potentially Volatile Campaign
Two in Ten Canadians Switching their Vote from Last Election; Only 45% Certain of their Choice in 2021
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Social Intelligence in Pharmaceuticals
In our latest white paper series, we explore the topic of digital readiness while breaking down the online commentary related to FDA’s approval of ADUHELM (aducanumab).
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The future of offline fieldwork: iField
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
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Justin Trudeau Still Best to Lead Country, Say Canadians (39%), Ahead of O’Toole (25%) and Singh (23%)
Canadians Feel Trudeau Safe Bet to Manage During Tough Economic Times (34%), but Will Say Anything to Be Elected (44%)
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Strong Majority of Canadians Support Vaccination Mandates; Open to Measures Including Vaccine Passports
Liberals Seen as Strong on Issues Such As Healthcare and COVID-19 Pandemic; Conservatives Lead on Economy
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Shifting Autonomous From ‘Scary’ to ‘Safe’ for Drivers
We share research and tips to help auto manufacturers and marketers promote the safety of autonomous and ADAS features.
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Ipsos’ mystery shopping practice honoured for third time
Ipsos is one of the winners of the 2021 MSPA Americas Shoppers’ Choice Awards
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Most Canadians Worried About COVID-19 Variants (81%), Fourth Wave (69%)
But Six in Ten (62%) Optimistic that the Current Uptake of Vaccines Will Be Enough to Curb A Potential Fourth Wave in Canada
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Half (49%) of Canadians Say Recent Events Make Addressing Climate Change More Urgent, but are Less Willing to Pay to Help
Slim Majority (52%) Now Not Willing to Pay More to Help Fight Climate Change, Up 6 Points Since 2019
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Electric Vehicles: Insights to Jump Start Demand
Listen in to hear new research exploring interest for EVs, their advantages and drawbacks plus key insights on how these have changed over the last several years.