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What Pandemic? COVID-19 Surpassed by Health Care (31%), Affordability (25%), Climate Change (24%), and Economy (24%) as Top Issues of the Day
Liberals Seen as Best Suited to Tackle Most Top Issues, But Cede Major Ground to Conservatives Regarding Economy
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As Election Fever Builds, Liberal Majority in Doubt as Liberal (36%, -2) Lead Over Conservatives (30%, +4) Shrinks to 6 Points
Tight Regional Races Make It Difficult for Liberals to Gain Seats
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One-Third (32%) of Canadians Plan to Spend More Than Normal, As Pent-Up Pandemic Spending Finds Outlets
Continued Variation in Pandemic Recovery -- Half (49%) Report Improvement in Debt Situation, While One-Third (30%) Report Worsening Debt Situation
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The Truth is Out There -- Two in Three Canadians (65%) Believe in Alien Life Forms; Belief in UFOs at 56%
One in Ten (9%) Claim to Have Seen a UFO Themselves
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Ipsos ranked #1 Most Innovative Market Research Company
Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by GreenBook’s GRIT report for the third consecutive year.
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What She-cession? Canadians Point to Divisions Between Rich and Poor as Major Social Tension, Downplay Gender Divide
Seven in ten (69%) recognize tension between rich and poor, 37% note tension between men and women
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Liberals (38%) Support Plateaus on Back of Vaccination Programme and Reopening Plans, While Conservatives Slip Behind (26%, -3)
Half (52%) Approve (10% Strongly/42% Somewhat) of Liberal Government’s Performance, Must Sustain Momentum over Summer to Ensure Majority
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LGBT+ Pride 2021 Global Survey Insights
Revisit our recorded webinar to hear new research insights from our global survey and a dynamic discussion of their implications.
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Some Canadian Drivers are Driving While Knowingly Impaired from Alcohol, Cannabis or an Illicit Drug
These Behaviours More Pronounced Among Men 18 to 34
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2021 Financial Confidence Index
Fifth edition of the IG Financial Confidence Index shows that Canadians are beginning to be more optimistic