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Conversations with AI Part IV: AI-assisted knowledge libraries and curation
How do you get the most out of all of your knowledge? Ipsos has developed an AI-infused Curation platform to make large scale document curation more efficient and effective.
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Synthetic Data: A Guide to Responsible Adoption
Synthetic data, powered by AI, is poised to transform the market research industry. Recognizing the potential (but also possible pitfalls), our clients asked us to provide Ipsos’ trusted perspective.
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Bringing Healthcare Segmentations to Life With GenAI-Powered Persona
Persona bots, fueled by sophisticated algorithms and trained on robust datasets, embody the attitudes, behaviours, and preferences of real-world doctors, patients, and pharmacists.
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The AI Revolution: As Many As One in Three (33%) Canadians Already Embracing AI for Financial Management
But Over Two-Thirds (68%) Acknowledge AI Limitations, Perceiving it as Being Incapable of Factoring Human Emotion into the Financial Calculus
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What all Brands can learn from the 2024 Paris Games
Here’s three key takeaways from the 2024 Paris Games that marketers must pay close attention to.
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Excitement for the 2024 Paris Games greater than for Tokyo; French enthusiasm lukewarm
Across 33 countries people see the event as having a positive unifying effect and inspiring future generations
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
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NASPL Pioneering Innovation Conference
Ipsos is delighted to be taking part in this year’s unique event designed to bring together lottery industry employees at all levels in a small-group, hands-on format.
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Global attitudes to crime and law enforcement
This 31-country study tracks how people around the world see crime playing out in their communities, what they want governments to do, and how much trust they have in law enforcement.