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Nearly Half of Canadians (48%) Saw People Outside their Household Over the Holidays; Majority (61%) of them Gathered Indoors Without Masks
Despite Widespread Flouting of Pandemic Guidance, Most (95%) Think Their Actions Over the Holidays Did Not Contribute to Virus Spread; One in Ten (10%) Express Guilt over their Actions
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Ipsos Update - January 2021
Our first research round-up reflects on 2020 and looks forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
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[VIRTUAL GREETING] Happy Holidays
Please take a moment to watch Ipsos’ holiday wish for you and your family.
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This year, families want togetherness, laughter and hope during the holidays
This year’s holiday wish from Ipsos echoes consumer sentiments.
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Foregoing Traditional Gifts, Canadians Prefer Giving a Gift That Will Help Someone Else
Feeling Pandemic Pinch, Parents More Likely to Reduce Spending (84%), Buy Fewer Gifts (39%)
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Most Canadians Who Celebrate Plan to Keep the Holidays Low-Key This Year
Seven in Ten Will Skip the Travel and Stay Closer to Home
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Seven in Ten Canadians (72%) Support Four-Week Closure of Non-Essential Businesses as Canada’s Biggest City Goes Back Into Lockdown; Support in Toronto at 76%
Majority Also Support Extended School Closures, Plan to Keep Following Safety Regulations Despite Fatigue as Pandemic Drags On
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Five things for advertisers to think about for the Holiday season
As we move into the fourth quarter of 2020, parents and families are starting to think ahead to how to ‘do’ the Holiday season in an extraordinary year of pandemic and societal division.
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How Brands Can Better Meet Growing Online Shopping Expectations
More than a third of consumers are not comfortable with the safety of in-store holiday shopping
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COVID is the Grinch who Stole Hallowe’en: Only Two in Ten Canadians Will Give Out Hallowe’en Candy This Year
Most Canadians say Birthday Celebrations and Holiday Gatherings will Look Different this Year