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Perception Vs. Reality? Canadians Believe They’re Leading the Way on Refugee Support, But They’re Actually at the Back of the Pack
64% of Canadians support accepting more Ukrainian refugees
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‘Bike culture’ enjoys limited receptivity among Canadians
Although 41% agree that new road and traffic infrastructure projects should prioritize bicycles over automobiles, Canadians are the least favourable of 28 countries polled
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Inflation is Canadians’ Top Concern – Here’s What You Need to Know
We share a three-part strategy to help marketers manage their inflation sensitive innovation pipeline.
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Canadians Are Concerned About Climate Change, Yet Demonstrate Low Awareness and Low Hope For Action
Only one in three Canadians believe that the government has a clear plan in place to tackle climate change
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Only One-Third Of Canadians Believe Most People Can Be Trusted
Low Interpersonal Trust and Declining Social Cohesion Point To A More Fragile Society
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Innovation in Inflationary Times
In the face of inflation and other challenging factors, Ipsos shares a detailed playbook for innovation leaders in the CPG industry.
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1 in 5 men in Canada believe feminism does more harm than good and more than one-third believe that traditional masculinity is under threat
Though the majority believe women should not have to put up with online abuse, in reality, Canadian women are more likely to have experienced harmful online behaviours such as sexist or misogynistic messaging online
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Opinion Polls: A continual improvement process
Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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Cupid’s arrow hits Canadians ahead of February 14th
Nearly 60% of Canadians plan to celebrate Valentine’s Day, with the majority favouring a romantic dinner at home over dining out
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Canada’s Most Influential Brands of 2021 Share Insights
Hear directly from the CMOs of Canada’s most influential brands of 2021.