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Let’s Get Phygital
View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
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Selling Creative Research Short?
Discover why metrics that match objectives can deliver the true value from research, and help brands pursue bold creative that will drive long-term business outcomes.
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Incorporating Observation into Research
View our on demand webinar covering the power of observation, how to observe in context with research, and steps to analyze and make meaning from visual data.
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[WEBINAR] The Future Is Visual: Incorporating Observation into Research
In market research there is an assumption that if we ask the right questions, we’ll get some answers, and this will be sufficient to answer our clients business questions.
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Future Forum Conference
The art of government has faced few changes so existentially significant as the current wave of technological disruption.
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Ipsos announces eighth annual Top 10 Most Influential Brands in Canada
Google retains top spot for seventh year, rankings shift, and Tim Hortons re-enters Top 10.
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Consumption Trends in Canada: A Macro Overview
Canadians increasingly expect higher quality experiences, characterized by more fresh, real, less processed and authentic food/beverage solutions that are conveniently available.
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Canadians Becoming More Nervous About Immigration
Four in Ten (44%, +8) Believe There are Too Many Immigrants in Canada; Majority (57%, +5) Say It has Placed Too Much Pressure on Public Services
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Less than a Year Before Election, Trudeau Leads in the Best (and Worst) Traits
Liberals Lead on 5 of the Top-10 Issues, while Tories Lead on 3; Two Remain Undifferentiated