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Ghost Encounters: Nearly Half of Canadians (46%) Believe in Supernatural Beings; 13% Have Stayed at Haunted Hotel
Majority open to spooky overnight stay; want to “meet” guest-room ghosts like John Candy, Jimi Hendrix
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Most Canadians are unlikely to recommend their insurance companies in today’s climate
Fewer than 25% of Canadians are satisfied with level of personalized communication
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Liberals (38%) in the Driver’s Seat over Conservatives (29%) as Vaccination Rollout Hits its Stride
Four in Ten (41%) Believe Trudeau Government Deserves Re-Election as Liberals Lead in Key Provinces, Likely Securing Majority Victory
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from COVID, looks forward to 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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An Extraordinary Year for Canadian Digital Marketing Under COVID
As the pandemic clouds the future, marketers and agencies need to be agile and bridge their strengths.
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Ipsos announces tenth annual Top 10 Most Influential Brands in Canada
Google retains top spot for 9th year, YouTube climbs to third, and Canadian-grown PC Optimum enters the top 10.
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Virtual’s Long-View Reality: Patient and HCP Engagement
Telemedicine is definitely here to stay, but our recent study may offer clues on its sustaining power.
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How shopping and eating out has changed during the pandemic
We explore ways Canadians have supported local, small businesses during the coronavirus pandemic.