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Educated Conjecture: An Ipsos Podcast
In this week's episode, we talk about how data from both restaurant guests and broader trends is influencing Tim Hortons’ evolving offer to Canadians
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Making Belonging Joyful: Inclusive representation in advertising to grow brands
A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.
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Canadian rare disease patients and direct caregivers experience major hurdles for timely diagnosis, care and access to medicines
Strong majority of those surveyed want the federal government to invest in centres of expertise networked to local healthcare professionals to reach all patients wherever they live in Canada
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One Year Later, are Canadians Starting to Lose Interest in Ukraine?
Six-in-ten (58%) Canadians continue to follow Russia’s invasion of Ukraine closely, while half (48%) now agree that Canada can’t afford to give financial support to Ukraine given the current economic conditions.
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Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
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Fraud is too Common in Canada: Nearly Half (43%) of Canadians Have Knowingly Been Victimized by Fraud or Scams, in their Lifetime
Breaking Stereotypes: Older Canadians (55+) are among the least likely to report being fraud victims
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Inflation was the Grinch who stole Christmas This Year, as (71%) Say They Felt the Impact of Inflation When Holiday Shopping
Four in Ten (38%) Overspent by an average of $580; Parents Overspent by Even More
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Strong support for access to assessment for medical assistance in dying for those with a severe, treatment-resistant mental disorder causing intolerable suffering
Support is comprised of 34% who strongly support and 48% who somewhat.
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Qualtrics X4 Experience Management Summit
Join Ipsos – and keynotes Ryan Reynolds and Martha Stewart – at the world’s leading Experience Management conference featuring 100+ customer-led case studies from the world’s most loved brands sharing inspiration, tips, and practical advice on delivering breakthrough business results with XM.
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Reader’s Digest Reveals Top Trusted Brands(TM) in Canada for 2023
Canadians Continue to Buy from Companies They Trust More (87%), but are Also More Trusting of Companies that Help Them Save Money (81%)