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The Most Influential Brands in Canada, 2021
While Google is everyone’s Most Influential Brand in Canada, this year’s report identifies some differences across generations.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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Insight Out: An Ipsos Podcast
A monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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Canadians Among Least Likely to Believe Artificial Intelligence Will Make Their Lives Better
Ipsos Survey for World Economic Forum Reveals Canadians Less Knowledgeable and More Nervous about AI than Citizens of Most Other Countries
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Up Close and Personal: Humanizing Omnichannel
Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.
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Canadians and Americans Already Feeling the Pinch of Inflation
Rising concerns are accompanied by expectations of paying even more in 2022
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In the Wake of Wildfires and Floods, Natural Disasters are Fastest Growing Threat for Canadians
Ipsos poll for Halifax International Security Forum shows most Canadians believe the world is becoming more dangerous
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Canada’s Reputation Shines Internationally and at Home
Ipsos poll for Halifax International Security Forum shows citizens of 28 countries surveyed believe Canada will have the most positive influence on the world in the next decade
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75% of Canadians say they’d have more respect for global institutions if democratic nations had more influence
Canada trusted to comply with any new international institutions and agreements to deal with global challenges, if formed