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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2020 Financial Service Excellence Awards
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Study shows COVID-19 caused worst year in a decade for marketing agencies
Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before
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Working Canadians Are Struggling With Their Mental Health In 2020, But More Are Willing To Reach Out For Help
Insurance coverage bolsters positive attitudes – those with coverage feel more positive about their mental health (65% vs. 55% no insurance) and financial health (48% vs. 36% no insurance)
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Liberals (36%, +3) Bounce ahead of Conservatives (31%, -1) After Throne Speech and PM’s Televised Address
Liberals enjoy a double-digit lead in Ontario, but tied with Bloc in Quebec; Canadians aged 55+ Leaning Liberal, not Tory
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Practical Marketing Research: A Guidebook for Marketing Insights
Accompanied by numerous practical examples, this guide will teach you how to employ the tools and techniques used by marketing research professionals today.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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Impact of Prime Minister’s Speech to the Nation a Wash: 27% Have More Confidence in PM’s Plans Following Speech; 29% Have Less Confidence
One Quarter (27%) of Canadians Watched PM’s Televised Address; 18% Saw it on Social Media; 50% Read or Heard about It
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British Columbians are Not Looking for Change
NDP start campaign with 51% support among decided voters (BC Liberals 33%, BC Greens 12%)
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Hollywood’s Bestsellers Are Books! Two-thirds (67%) of Canadians Think the Best TV Shows & Movies are Based on Books
One in Three (34%) Have Postponed Watching A TV Show or Movie So They Could Read the Book it Was Based on First
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Heading into Throne Speech, Canadians Sending Mixed Signals on Trudeau Government
While Liberals (33%) and Conservatives (32%) Tied in Popular Vote, Trudeau’s Approval Remains High (53%) and 43% Believe Government Deserves Re-election