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Half (45%) of Canadians Feel Less Financially Secure Due to COVID-19
Younger Canadians More Likely to Be Affected; 3 in 10 (29%) Under 35s Have Had to Dip into Savings to Weather Pandemic
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Amid Pandemic Travel Fears, Canadians Eager to Explore Canada on Vacation
Eight in Ten (83%) Agree There’s Lots to Explore; Half (48%) Are Ready to Travel if They Can Avoid Flying
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CMA: Digital Marketing Pulse Results
The Digital Marketing Pulse Report will be presented by Steve Levy, COO at Ipsos followed by a presentation from Captivate, with a perspective on digital out-of-home.
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Are we really “all in this together”?
The pandemic has created some clear winners and losers. In this note we focus on the generational divisions but there are others. Read on.
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Is Covid Killing Cash in Canada?
Ipsos study shows cash usage in decline in 2020, while credit card payments enjoy big uptick
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Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
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Three in four adults globally say they’d get a vaccine for COVID -19
Most do not expect any will be available before the end of year; fear of side effects is top reason for not wanting to take the vaccine
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Handling of health crises impacts overall favorability towards Nations
Germany, Canada, and New Zealand are most favorably impacted, while the United States, Brazil, and India are seen unfavorably. Based on nations’ handling of health crises, most travelers are more comfortable traveling domestically as opposed to internationally over the next five years.
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The Emergence of Podcasts Among Kids & Families
New research confirms that podcasts are now emerging as an option to fill gaps in parenting and education as the pandemic continues. Read detailed results here.
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Ahead of Tory Leadership Vote, Half (49%) of Canadians Will Consider Voting Tory under New Leader
While Peter MacKay Leads the Pack among Canadians, No Leader Individually Scores Above 39% Consideration