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Only 15% of Canadians have Estate Plans, despite 80% Wanting to Ensure Their Family Receives Money Quickly After They’re Gone
Only 1 in 4 (24%) Retirees have an Estate Plan
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Three-Quarters (77%) of Canadians Want an Immediate Election to Give Next Government Strong Mandate to Deal With Trump’s Threats
Most Canadians See Increased Tariffs Personally Impacting Them
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Four in ten (43%) Canadians age 18-34 would vote to be American if citizenship and conversion of assets to USD guaranteed
A strong majority of Canadians agree that Canada should remain independent in spite of Donald Trump’s comments about Canada becoming the US’s 51st state.
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MNP Consumer Debt Index Plunges to 79 Points (Down 10) as Trump Election Causes Financial Anxiety
Despite declining interest rates, personal debt rating hits an all time low as 43% say they need help to get out of debt.
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Demystifying Mystery Shopping
Read about the unique advantages of Mystery Shopping in assessing employee behaviours and internal processes, and how it complements Voice of the Customer research as part of a comprehensive Customer Experience measurement strategy.
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More than Half (54%) of Investors Ranked Financial Market Volatility as the Largest Challenge Facing Them Today
Dealmakers identify favorable factors that influence investor outlook in 2025, the top issues for investors, and key areas where AI integration can benefit businesses.
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Ipsos Expands Public Affairs Services in Ottawa to Strengthen National Reach
Gregory Jack has been appointed Senior Vice President, Public Affairs in Ottawa.
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95% of Canadians agree Canada is in the midst of a housing crisis and 46% say federal government is primarily responsible
Seven in ten Canadians (69%) strongly agree that Canada is facing a housing crisis, highlighting widespread concern across the country.
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25% say interest rates and inflation are top concern
Interest rates and inflation are the top concerns for Canadians, ranked as the most pressing issues facing the country today.