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CRIC: How *Humans Successfully Harness the Power of AI Insights
Revel in exciting breakthroughs and discuss practical implementations with colleagues across industries – including those at Ipsos.
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Earth Day 2024: Changing Attitudes and Actions Towards Climate Change
After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.
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Harnessing the Power of Generative AI for Marketing Insights
At Ipsos, we've been at the forefront of this AI revolution. Here’s how.
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
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Global Happiness 2024
The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.
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Gender Gap Galore: Women Trail Men on Financial Progress, More Likely to Feel Increasingly Concerned About Inflation, the Cost of Living, and Their Overall Financial Situation
Women Also More Likely to Admit that Uncertainty About their Financial Future is Holding Back Financial Progress, Suggesting the Gap Might Persist
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Millennials and Gen Z less in favour of gender equality than older generations
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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Myth Busted: Boomers are no more likely than younger generations to have been knowingly victimized by online fraud and/or scams
Boomers Among the Least Likely to Engage in Risky Online Behaviours
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A question of gender
Read more about the importance of asking about gender in an inclusive way, especially when conducting international research.