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Does advertising have a responsibility to be inclusive?
Gender roles are a prominent part of advertising and communications.
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Looking for holiday cheer? Global consumer confidence hits new over 2-year low
Global Consumer Confidence Index in December is at the lowest since May 2017.
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One in Three (31%) Say Books are Among their Favourite Gifts to Receive for the Holidays
Most (87%) Say Books Make for Thoughtful Gifts, A way to Show Gift Giver Understands Recipient (79%)
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Taking the Pulse of Digital Marketing in Canada
A lot has changed since 2006! In this article, we highlight the big changes and those of particular interest to Canadian marketers.
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Half (51%) of Canadians Not Confident They Will Take a Winter Vacation This Year
Cost Cited as Main Barrier; Average Winter Holiday Now Costs $2,706 (+5%)
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Giving gifts that count: Finding a meaningful gift is a priority for 8 in 10 (78%) Canadian gift shoppers.
7 in 10 (69%) would forsake traditional gifts and instead prefer to receive a meaningful gift that would help someone else.
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We Have Not Forgotten: Canadians Increasingly Likely to Attend Remembrance Day Ceremonies & Feel It Is Important While There Are Still Living WWII Veterans
Vast Majority Think It’s Important to Have Year-Round Programs Which Emphasize Remembrance (87%) & Reflect on Horrors of Conflict (90%)
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Canadian Readers Spend 6 Hours/Week on Average Reading
Three Quarters (72%) Say they Spend More Time Reading in the Winter than during Other Times of the Year
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Recent Vaping Health Concerns is Driving Interest in Cannabis Edibles
Cannabis users have a lot on their minds as we approach a notable date in the relatively green cannabis market in Canada.
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Ipsos Update - September 2019
Our monthly round-up of research and thinking from Ipsos around the world.