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Ipsos Predictions Survey 2025: Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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Pure Protein: Powering Up Beyond the Gym
Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.
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HISF-Ipsos Threat Index Finds Disinformation, Hacking Seen as Top Threats
Ipsos survey for the Halifax International Security Forum also finds natural disasters seen as fastest-growing threat over past decade
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2024 IG Financial Confidence Index: Canadians Settling into Stability But Remain Concerned About the Future
Economic stability emerges, but future anxieties linger.
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Keeping Beauty Real: Dove’s Commitment to Real Beauty
We evaluated this campaign using Ipsos’ best-in-class creative testing approach, Creative|Spark, which includes our Diversity, Equity, and Inclusion (DEI) and Social Power metrics. Here are the results.
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Trust is on the rise for many professions; influencers and politicians seen as least trusted
In the 2024 edition of the Ipsos Global Trustworthiness Index we find doctors and scientists are the more trusted professions.
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Ipsos again named as the world’s No. 1 Most Innovative Insights & Analytics Company in 2024 GRIT Top 50 Suppliers list
Ipsos’ win reflects a decades-long reputation for leading-edge research and rigor
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Reducing Number of Newcomers to Canada Misses the Real Issue of Current Immigrants Looking to Leave
Immigrants with the greatest potential to fuel Canada’s economy are the most at risk of leaving within the next two years.
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Most Americans view Canada favourably
Politico Canada/Ipsos polling finds most Americans also view Canada as a key ally and important economic partner