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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Germany maintains top “nation brand” ranking, Canada and Japan overtake the UK to round out the top three
2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.
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Majority believe infrastructure impact on the environment should be more of a priority
In the lead-up to COP26, the 2021 UN Climate Change Conference, an average of 51% across the 28 counties feel that it is right to prioritise the impact on the environment, nearly double the 26% who put greater weight on economic impacts.
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Young Canadians' Attitudes on Climate Change
New Ipsos study looks at Canadian youth attitudes on climate change
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Half of Canadians at “High Risk” On Their Mental Health
Women, lower-income and younger Canadians at most risk
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Doctors are the most trusted profession in Canada and across the world
Canadians place a higher trust in both doctors and scientists than they did before the pandemic; though Canadian armed forces see a decline in trust ratings
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2021 Financial Service Excellence Awards
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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World Mental Health Day 2021
Our 30-country survey finds a large majority think their mental health and physical health are equally important, but they do not see this reflected in their country’s healthcare services.