With over 25 years of North American specialized lottery & gaming research, Ipsos continues to dedicate a team to this industry to bring the best of all Ipsos’ solutions to help clients retain and grow their player base; a significant challenge as this industry is faced with continuously emerging technologically based entertainment alternatives.
Join Ipsos’ Jason Allsopp who will be presenting at this year’s FSTA Summer conference.
Join Ipsos’ Paige Schoenfeld who will be co-presenting with the BCLC sharing research highlights from a study examining the market potential of Millennials. In fact, you’ll hear why the results drove the BCLC to re-think player acquisition and create new strategies around advertising, player segmentation and product strategy.
As a global market research provider, Ipsos has a range of different types of omnibus designed to meet your needs in terms of geographical coverage, representative samples, speed and price competitiveness. We also offer international coordination and can provide results in a variety of different user friendly formats.
Face-to-Face Omnibus offers the most representative sample of a population. This shared survey vehicle collects extensive background information on the respondent and the household; covering everything from standard demographics through to things like what they use the internet for and whether they own a games console. All of this information is available, either for targeting your questions on particular respondents or for profiling your results.
New Ipsos Study Reveals How Canadians Feel Toward Cause Marketing
American, British and Canadian Children Spend 72% of Their Daily Content-Watching Time on a Streaming Source
A Majority (69%) of Parents Are Comfortable with Content Kids Are Exposed to on Streamed Video Subscription Services
Blue Jays Fans Equally as Optimistic as Last Year, But Euphoria May Have Subsided Unless Jays Go to World Series
Two in Ten (19%) Say They'll Lose the Wildcard Playoff,
But Most See Jays Progressing to Division Series (18%), ALCS (16%),
or the World Series (Lose: 14%; Win: 21%)
Sebastien Dallaire of Ipsos explains the numbers game in this highly unconventional race for the White House.
Three in Ten (29%) Pokйmon GO Players Agree It's "Taking Over Their Life", They've Skipped Day-to-Day Activities (29%) or Missed School or Work to Play (16%)
Two in Ten (19%) Canadians Aged 13+ Have Downloaded It,
Played 2 Hours a Day on Average, and Have Walked 13 KM in Total