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Consumer Confidence Index March 2024
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Trump, Tariffs & Turmoil
Your one-stop spot for insights to navigate today’s evolving political and social landscape.
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Canadian Pride on the Rise: Nearly Half of Canadians Say They Are More Likely to Feel Proud About Their National Identity
Canadians are not only feeling prouder, but also more engaged in celebrating, promoting, and learning about their national identity.
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
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Ipsos launches “Collective Innovation,” an AI-Driven program enhancing innovation success rates
Collective Innovation is augmenting Ipsos’ innovation testing services, which are powered by a proven capacity to model and forecast sales, with the collective intelligence of trends and innovation strategists, big data specialists, and the world’s largest qualitative practice.
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Global Study Reveals Shifting Trends in Employee Willingness to Relocate for Work
Ipsos study reveals more employees willing to relocate for employment compared to 2017, US continues to be ranked 1st as the destination of choice, although the appeal has waned
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Canada Is Top Preferred Oil Supplier for G7 Nations
Ipsos poll reveals Canada's strong position among G7 allies, Middle East gains ground in G20 countries as U.S. drops across regions
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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
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Support for populist ideas remains strong, but some countries have seen belief fall
The sixth edition of the Ipsos Populism Report sheds light on the deeper forces feeding the current surge of populism. On average across 31 countries, a profound pessimism is settling in.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.