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Signals #10: Understanding the coronavirus crisis – the story so far
This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
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The Power of You - Distinctive Brand Assets
Distinctive Brand Assets, as defined by Ehrenberg-Bass, are ‘non-brand name elements that can trigger the brand into memory for category-buyers’. Much has been written about the importance of using Brand Assets to fuel brand growth, though little is known about which types are most effective in video creative and how advertisers can best use them to capture consumers’ attention.
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[Webinar] The Power of You - Distinctive Brand Assets
Please join us for a complimentary webinar on the effectiveness of distinctive Brand Assets.
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Breaking the Mould: is risky creative effective?
Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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Ipsos in der Schweiz - Möchten Sie uns kennen lernen?
Ipsos Schweiz bietet seinen Kunden ein umfassendes Verständnis und Best Practice durch den ganzheitlichen Fokus auf Menschen, Märkte und Gesellschaften.