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Get the report: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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[CASE] Merrild: Choosing packaging design for new product category
Discover how we helped Merrild test and identify the strongest new packaging design for their whole beans.
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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[CASE] Novozymes: Positioning of enzymes in food
Discover how we helped Novozymes gain insight on how to communicate the benefits of enzymes in relation to health, sustainability and GMO
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[CASE] Carlsberg: Brand Health Tracking
Discover how we helped Carlsberg implement a Brand Health Tracker (BHT) system to strengthen the global brand building and monitor changes or new potential across markets.
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[CASE] Carlsberg: New segmentation model
Discover how we helped Carlsberg develop a new global segmentation tool for Carlsberg – and gain deep insights into what drives the consumption of different beverages in different situations.
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[CASE] Hummel: Activation of segmentation study
Discover how we helped hummel® generate and activate new knowledge and new tools in the organisation.
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Innovating in challenging times: Research during COVID-19
Doing research during a crisis allows businesses to better predict and prepare for what to do next.
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[CASE] Tulip: Brand Mapping and Motivation Study
Tulip wanted concrete recommendations for how GØL and Steff Houlberg could gain market share without cannibalising each other. With a mapping of the sausage market and an understanding of the emotional drivers of consumers, it was possible to optimise the positioning and marketing of the Danes' favorite sausages.