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Telenor: New universe of ads & testing of ad campaigns
Read how Ipsos helped Telenor develop a new universe of ads and tested an ad campaign for a new product benefit using Creative|Spark and qualitative focus groups.
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What a difference a year makes
In this paper, we explore whether a shift to remote patient management has impacted doctors’ perceptions of health care technologies and consider whether these ways of working will continue in the future. Here, we present to you the latest insights from the study.
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[CASE] Identifying growth opportunities for HARIBO - A Portfolio Study
In this case study, you can read about how we conducted a portfolio study to help HARIBO identify growth opportunities.
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[CASE] Eurojackpot: Pre-testing of ads
Discover here how we helped Danske Spil test and optimise a TV ad for their brand 'Eurojackpot'.
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[CASE] Bähncke: Pre-testing of ads
Discover here how we helped Bähncke test and optimise a TV ad for a new product.
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[CASE] Danish Agriculture and Food Council: Pre-testing of ads
Discover how we helped the Danish Agriculture and Food Council pre-test an advert.
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Service with a smile: Delivering customer experience in the face of mask wearing
Since mask wearing is likely here to stay for some considerable time yet, how do organisations create meaningful ‘masked moments’ that encourage customers to return, spend and recommend - while also ensuring that customers and staff stay safe?
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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Mobile hospitality: Towards a touch free travel experience
This collaborative report will guide the hospitality industry throughout the mobile digitalisation path as a solution to enhance guests’ travel experience while meeting their demand for convenience and security. Download the report below.