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DANISH CROWN: Developing an advertisement universe for Tulip
Discover how we helped Danish Crown develop a creative cross markets concept for Tulip using a unique, engaging and in-the-moment method.
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Telenor: New universe of ads & testing of ad campaigns
Read how Ipsos helped Telenor develop a new universe of ads and tested an ad campaign for a new product benefit using Creative|Spark and qualitative focus groups.
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Unleash The Magic of Advertising
Creativity drives Business. In a new video, Ipsos’ Creative Excellence is bringing back the magic of advertising by showing you the entire journey of creative development.
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[CASE] Danish Agriculture and Food Council: Pre-testing of ads
Discover how we helped the Danish Agriculture and Food Council pre-test an advert.
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[CASE] Novozymes OneHealth: Innovation Journey
Discover how we helped design and lead Novozymes OneHealth through an innovation journey
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[CASE] Coloplast: Testing of communication concepts
Discover how we helped Coloplast test and optimise their communication concepts.
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[CASE] Novozymes: Positioning of enzymes in food
Discover how we helped Novozymes gain insight on how to communicate the benefits of enzymes in relation to health, sustainability and GMO
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[CASE] Circle K: Co-branded Mastercard
Discover how we helped Circle K test and introduce their co-branded Mastercard on the Danish market.
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Signals #4: Understanding the coronavirus crisis
This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.
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Innovating in challenging times: Research during COVID-19
Doing research during a crisis allows businesses to better predict and prepare for what to do next.