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People who take liberties in their driving, take liberties with health guidelines
With high traffic volumes expected on the Europen roads this summer, the Vinci Autoroutes Foundation has published the results of its 'Responsible Driving Barometer' survey which Ipsos conducted on their behalf.
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[CASE] Bähncke: Pre-testing of ads
Discover here how we helped Bähncke test and optimise a TV ad for a new product.
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Unleash The Magic of Advertising
Creativity drives Business. In a new video, Ipsos’ Creative Excellence is bringing back the magic of advertising by showing you the entire journey of creative development.
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[CASE] Danish Agriculture and Food Council: Pre-testing of ads
Discover how we helped the Danish Agriculture and Food Council pre-test an advert.
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[WEBINAR 29/4 ]Testing Your Ads is Good Business: Increasing ROI and Brand Equity
Join our webinar on 29 April 2021, where we will share insights into how testing your ads is always good business.
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We d̶o̶n̶'̶t need to talk about ads.
People need to talk - just not about ads. Instead people will talk about experiences they think will benefit themselves or others, Here's why only some advertising gets talked about on media platforms and becomes famous.
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Measure and optimise the power of your creative with Ipsos' new pretesting tool
Creative|Spark is a new pretesting tool from Ipsos that enables you to measure the power of your creative. It allows you to test how well your campaign or advertising will spark new and existing memories, incite new behaviour, and create value for your brand.
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[CASE] Velux: Post-testing of campaigns
Discover how we helped VELUX test and optimise their TV campaigns.
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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.
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Trust misplaced: A report on the future of trust in media
Ipsos has collaborated with The Trust Project to identify and explore the key factors influencing the future of trust and truth in media.