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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.
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Outside the U.S., Biden is the clear favorite
In most of 24 countries surveyed, more would vote for Biden than for Trump in the U.S. presidential election and expect Biden to win it; but many are concerned about the impact of fake news.
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Trust misplaced: A report on the future of trust in media
Ipsos has collaborated with The Trust Project to identify and explore the key factors influencing the future of trust and truth in media.
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Mobile hospitality: Towards a touch free travel experience
This collaborative report will guide the hospitality industry throughout the mobile digitalisation path as a solution to enhance guests’ travel experience while meeting their demand for convenience and security. Download the report below.
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[Webinar 29/10] Cultural intelligence and empathy in marketing
Every company says they want to be ‘consumer centric’, but what does that truly mean and how do you really achieve it? Join our webinar Thursday the 29th of October, where we will discuss cultural intelligence and empathy in marketing.
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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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[CASE] Coloplast: Testing of communication concepts
Discover how we helped Coloplast test and optimise their communication concepts.
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September Update: What Worries Denmark
The What Worries Denmark study gives you monthly insight into the most pressing reported concerns of Danish citizens. Discover the September update below.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.